Southwest Airlines – Strategic Management



This is Phase 3 of a 3 part paper. Please see previous Phases (1&2) attached. Please use scholarly sources in addition to

o Product-positioning map and analysis
o Evaluation of strategies and objectives to achieve most favorable market position
o Description of how you would implement your strategies
o Milestones (steps for each major initiative with their timelines)
o Specific results you want to achieve including market, financial, and product or service goals
o In depth Financial projection (minimum three years)
o Executive summary – see below
Executive summary (compiled with concise and critical elements from the detailed work) A final and all encompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position

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